To tell visitors and residents the hidden story of the neighbourhood of Sneinton, a local social enterprise asked us to create a 3D visualisation of the area, where we also live and work. This formed the centrepiece of a printed brochure promoting a tourist trail around Sneinton’s historic attractions.
We have had a long term involvement with Sneinton Alchemy, a local social enterprise dedicated to making Sneinton a better place to live and work. The Sneinton Trail was one of their projects, inviting local people and visitors to discover the jewels hidden in the winding streets surrounding George Green’s famous windmill.
Teaming up with Nottingham Essence, who gathered information about the local history and took care of laying out the brochure, we set about creating an accessible and engaging “treasure map” for our neighbourhood.
We were keen to get across a sense of the landscape and built form, something that is often missing from standard tourist maps. We started by creating a three-dimensional computer model of Sneinton, which served as a basis for the design of the map. Some extra visual survey and on-site sketches brought life and visual clues into the model.
The exercise then became a subtle exploration of alternative presentation techniques and colour schemes to strike a balance between, on one hand, keeping the map as simple and readable as possible and, on the other hand, providing enough details for the visitors to easily orient themselves and navigate along the trail.
The finished brochure was distributed to all residents of the area, inviting them to go and explore their local heritage. You can also get a free copy of the brochure at many of Nottingham’s tourist attractions, and of course at Green’s Mill!